Tuesday, 18 June 2013

Coca Cola completes a study: Spain, the Spanish and their pubs

According to the Coca Cola company, a study they have just completed shows that there are 350,000 catering establishments in Spain, meaning on average there is one bar for every 132 inhabitants.

Not bad going. 
 
The Coca Cola study, which was titled "The connection between the people and the bar", went on to look at the relationship between these bars and the Spanish people. 
 
The ratio of bars to people does vary depending on the region. For example in Extremadura and La Rioja, there is an average of 124 and 142 people for every pub. On the other hand, in Murcia and Navarra there are 531 and 340 persons per bar.
 
The study shows that 84% of those questioned in the exercise associate the bar with "fun, enjoyment and happiness", while 74% think that the pub is the best place to meet friends and "disconnect." It also shows that approximately 64% believe that the bar is part of their Spanish culture. 
 
Around 5% visit the bar at least once daily and 30% visit on several occasions each week. When asked why they chose a particular pub, 22% of those questioned said it was for the food and drink, 14% said it was for the prices (particularly with the current economic problems) and 21% said they chose it for the staff. 
 
With reference to tapas (those famous and tasty snacks enjoyed in Spain), the top rated by 37% of the participants were Andalucía and the Basque Country (they are known as pintxos in the latter region), while the most generous portions were said to be found in Madrid and Galicia. 
 
On the subject of the bar staff, the study shows that two-third of the people know the names of the staff at the local pub and apparently 30% would have no problem leaving their house keys at the bar due to the trust they have between themselves and the staff. 
 
All very interesting. However, unfortunately since the beginning of the crisis in Spain some 50,000 bars have been forced to close, sales have dropped by 22% in the catering industry since 2008, meaning around €13,100 million less in revenues, and as a result, 76,000 people have lost their jobs. 
 
If you are visiting a Spanish bar soon, ¡Salud!

To the source: http://www.digitaljournal.com/article/351033